What's all the fuss with DEADSTOCK fabric?

What is Deadstock Fabric and Why You Should Wear It?

Across our website you will see the word "Deadstock" pop up regularly.

But what does that mean?

Deadstock fabric refers to high-quality fabric that is no longer in production but have not been used or worn. For us, it looks like getting full or part bolts direct from our suppliers. 

Often, these fabrics are surplus from fashion houses, manufacturers, or mills, and were typically overproduced or discontinued due to seasonal shifts, canceled collections, or excess inventory. Most fabric manufacturers have a MOQ (Minimum Order Quantity) for different colours or fabrics, for example, a company may order 1000m and only use 800m in a collection. Quite often these are sent either to landfill or to be incinerated. 

We have partnered with some of Australia's best fabric manufacturers and re-sellers to ensure that we receive the best quality deadstock out there. 

This said, quite often our fabric comes un-labelled and unidentified. So it can often be a gamble, we vet each fabric and make samples where we can before doing a production run. We also use the burn test before purchasing to ensure we're getting natural fibres where we can.

Please know that sometimes either us or our suppliers can get things wrong, so if you have a specific need for a fabric type, please let us know and we will do our best to help you out. 

If you care about sustainability, deadstock fabric offers a unique opportunity to purchase premium, often one-of-a-kind materials that would otherwise go to waste. By choosing deadstock, you’re not only embracing style with rare and distinctive fabrics, but also making an eco-conscious decision that reduces textile waste and supports a more circular fashion industry. For every metre of deadstock we use, that is one less metre that needs to be produced from scratch. 

It’s a win for both your wardrobe and the planet—by wearing deadstock, you're making a statement about sustainability, creativity, and individuality.